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The DNA Store is a part of the in-game main menu where you can buy DNA via Robux and see your current DNA. After every 12 hours, you can get a 'daily bonus' of dnaDNA Icon100. This allows up to an additional dnaDNA Icon200 a day, so it is recommended you collect the bonus whenever you can. The store is available on all maps, including the trading map, making it useful as an expensive "Top-up" on DNA. 

DNA is purchasable using ROBUX.

Robux to DNA Table
ROBUX Cost DNA Bonus DNA Total DNA DNA per ROBUCK 
robuxROBUX4 dnaDNA Icon10 N/A dnaDNA Icon10 2.5 DPR
robuxROBUX20 dnaDNA Icon50 dnaDNA Icon10 dnaDNA Icon60 3 DPR
robuxROBUX40 dnaDNA Icon100 dnaDNA Icon25 dnaDNA Icon125 3.125 DPR
robuxROBUX200 dnaDNA Icon500 dnaDNA Icon150 dnaDNA Icon650 3.25 DPR
robuxROBUX400 dnaDNA Icon1000 dnaDNA Icon350 dnaDNA Icon1350 3.375 DPR
robuxROBUX800 dnaDNA Icon2000 dnaDNA Icon800 dnaDNA Icon2800 3.5 DPR
robuxROBUX2000 dnaDNA Icon5000 dnaDNA Icon2500 dnaDNA Icon7500 3.75 DPR
robuxROBUX4000 dnaDNA Icon10000 dnaDNA Icon7250 dnaDNA Icon17250 4.3125 DPR

Information

Considering that 1 ROBUCK is essentially worth $0.01 USD, dnaDNA Icon17250 for robuxROBUX4000 means the maximum efficiency will get you dnaDNA Icon431 for every dollar you spend. Likewise, the minimum efficiency at dnaDNA Icon10 for robuxROBUX4 gets you only dnaDNA Icon250 for every dollar you spend. Because of this, many players recommend against buying DNA with Robux. As you can easily get that much DNA with just farming a 25 Day Old Barosaurus for a couple minutes. Check the Growth Rate Multiplier Chart for more information on growth times and DNA earned per day.

You can also spend Robux to get DNA with the Party Box Gift by pressing the P key, which costs robuxROBUX40. However, please note that it only gives everyone except you free DNA.

The prices can be considered "Unreasonable" unless you have a lot of Robux but it is still not recommended unless you are desperate to get a skin or dino that will become unavailable soon.

Trivia

  • As of June 25, 2018, there is an event where you get a bonus +150 daily DNA everytime you check in, giving dnaDNA Icon250 every time. It was originally going to last for a week but is still ongoing.